goInnovate is a blog about how innovation is shaping technology, marketing, consumers, culture and the future. It’s about what’s new, what’s coming, and what’s integral to the way we think about innovation and the future of marketing research and consumer insights.
The “researcher” in me wants to elicit your opinions — whether you run an R&D division, you’re an entrepreneur, a GenY techie, or a super mom, I want to hear what you have to say. The “innovator” in me wants to explore the white space, what’s possible, and how the ripples of today can become the tsunamis of the future.
Let the blogging begin,