After spending three days in sunny Boca Raton at The Market Research Event 2012, Ron William's keynote "Beyond Business Model Innovation: Embedding Innovation in Everyday Business When the Customer Makes the Rules" stands out to me. Based on his book "The Value Path: Embedding Innovation in Everyday Business When the Customer Makes the Rules," it offered many insights that I thought were applicable to Market Research. Stay tuned for my upcoming post about how Value Path concepts are imperative for our industry as it continues to evolve.
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November 22, 2012
The Value Path and Market Research
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