After spending three days in sunny Boca Raton at The Market Research Event 2012, Ron William's keynote "Beyond Business Model Innovation: Embedding Innovation in Everyday Business When the Customer Makes the Rules" stands out to me. Based on his book "The Value Path: Embedding Innovation in Everyday Business When the Customer Makes the Rules," it offered many insights that I thought were applicable to Market Research. Stay tuned for my upcoming post about how Value Path concepts are imperative for our industry as it continues to evolve.