Blogger's note: The goInnovate Reading Room is a new weekly feature of curated content whose primary aim is to provoke new ideas, spur innovative thinking and develop leadership excellence. The Reading Room is, by design, drawn from a eclectic mix of sources covering a wide variety of disciplines. The common thread here is excellence of thinking and the potential to power breakthrough ideas.
- Innovation is Not the Holy Grail (SSI Review) Why we need to stop thinking about innovation as an ideology and start thinking about it as a process.
- Creating a Culture Where the Best Ideas Win (MIT Sloan Management Review) Embracing the concept of meritocracy.
- Is it OK to be a Luddite? (The New York Times Book Review) Thomas Pynchon examines technophobia.
- Why Apple is Losing its Aura (co.DESIGN) Is the seemingly invincible brand declining?
